Meet Carly Snodgrass

The Gold Coast Fashionista

While not born on the Gold Coast, I’m a Gold Coaster. I completed all of my schooling on the Coast and my university days too. After working at a local advertising agency I moved to London to gain further experience in my career at Europe’s biggest agency, AMV BBDO. Even working with the best creatives in the business couldn’t convince me to stay in a city living under a rain cloud. Upon returning to the Gold Coast almost five years later, the city had changed. Expats were returning home with fresh ideas and saw the opportunity for these to work on the Gold Coast. With my experience in managing creatives, I partnered this with my family’s long-standing business in tourism media, taking over the position of Editor of the Gold Coast Tourist Magazine, leading it in a new direction. Fast forward a few years later, and we now have a digital arm, Inside Gold Coast, offering traveller's a more in-depth experience of the Coast. What I didn’t expect were the deeper connections and conversations I would have with business owners and locals, who are shaping the story of this city. And that’s where The Undercurrent comes. 

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What do you love most about the Gold Coast? 


Familiarity. After growing up here, this city is truly my home. My family, my friends, my school, my university, my first job, it goes on, it all happened here. It doesn’t matter how many amazing cities in the world I travel to and have lived in, it’s always so refreshing to return to the Gold Coast. I absolutely know this place like the back of my hand, and a little like Cheers, it’s so nice to be somewhere where everybody knows your name and you know theirs in return. I feel like I’ve grown with the Gold Coast, it’s just gone through its teenage years, finally working out what it wants to be. So I’m excited to be here for the next stage where the Gold Coast really excels into its own, it’s going to be epic.

No one wants to be a tourist anymore, they want to be a traveler. They want to experience a destination like a local.
— Carly

What does a souvenir mean to you?

A souvenir unfortunately has tragic connotations to being touristy and no one wants to be a tourist anymore, they want to be a traveler. They want to experience a destination like a local and that means buying something locally made. 9 times out of 10 traditional souvenirs (snow globes, figurines, toys etc.) are made in China these days, so you feel like you’ve bought into marketing ploy. Nowadays people prefer to bring something home from their travels that not only reminds them of their holiday, but has a local attachment. Personally I buy something made by local artists/designers, be that a piece of art, sculpture, clothing or jewellery. I get so much more joy from something of value and not a throwaway knickknack.


:: FOLLOW CARLYS JOURNEY ::

@theundercurrentofficial

www.theundercurrent.com.au/